We’re a small, family-owned business who’ve managed to do it big. We’ve created a name for ourselves in the Atlanta Hip-Hop Jewelry Market with our competitive pricing and high standard for quality. Everything we do is done to the highest standards, and we don’t believe in cutting a corner. If you’re spending money with us, we are putting in the time and effort to make sure you are satisfied with your purchase, because we believe in good, honest business. 

Starting in 2018, I wanted to do something different for my family. My name is Usama, and I was a student attending the University of Georgia for Engineering. I always had doubt about what would I do with my degree once I got out of college, because for me the life that I always envisioned for myself, and for my family would not be possible off a regular 9-5 tech job, or a yearly salary, or working under someone else. My mom had been looking to kick start a business in our family and bring extra money into the home, when I decided I could not go to college anymore and let my mom struggle on her own to do something, so I decided to drop out and join in with her and a few months later, Gold Diamond and Co was born.

My goal as a business owner is to make my clientele feel comfortable with us, and to do long-term business, there’s never a deal we have where we want to win so badly in the moment, that we don’t think of the future of our business-relationship with our clientele. 

If I had to describe my work, I would say its meticulous. I pay attention to every detail, whether its sales in our retail location, to the casting of the pieces, and even every diamond being set by hand, down to the color of the each stone to ensure everything is at its best before delivering it to our clients. My goal is to one day create jewelry for the biggest names in the world, and to be able to showcase my talent to the world. I currently work with some of the best athletes in the world in their respective sports, and I am passionate about providing excellent quality of jewelry to them, as they are often taken advantage of.